From the category archives:
I was at a New Year’s party with several other families and someone was asking the kids about their resolutions. A six year old asked, “What’s a resolution?” The eight-year-old replied, “It’s usually something you don’t like about yourself that you want to change.” Sad. But often, true.
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Holiday gift-giving does not have to break the company bank book. Many companies take the time (and the added expense) during the holidays to let their clients know they appreciate them. The problem, of course, becomes this, “How do you appreciate your clients without giving your wallet a Blue Christmas?” Check out the following suggestions.
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Twitter is the latest thing and like – what was that thing called? MySpace? – it might end up disappearing into the ether so that in the year 2015 we’ll all be laughing and saying stuff to each other like, “Remember all the twits who’d tweet? har har har.” Sure, there are people out there who don’t tweet. I’d actually say a lot of people. But really, we’re in the now, and small – especially independent – businesses can’t afford to not tweet.
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As mothers, many of us try to teach our children the benefits of giving to others. We want to instill character traits of generosity and compassion in our kids and so we talk to them about children in other countries who do not live with the luxuries we do, we have them pick out canned goods for a school food drive and we have them choose toys to donate to local charities.
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The other day, I wrote about the basics in driving content to your web site. I mentioned that you should be optimizing your site – particularly your content and the code around your content – to help increase your rankings in Google and other search engines. You could get obsessed with creating only content that is relevant today, right now – but then you wouldn’t necessarily have a focused or niche web site. Or you can follow these little tips whenever you have an article idea or when adding a new product to your web site.
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Yesterday, I had the privilege of participating on the Ask the Experts panel hosted by Liz Gaige of Market Navigators (Liz is the Vancouver chapter leader of Ladies Who Launch). The topic was “Driving Traffic to Your Online Store” and each of the panelists were asked to provide a five-minute intro and tips for the informal session before Q&A kicked off.
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We might not always have the resources on hand to invest in our companies as much as we would like, but we can’t under estimate the importance of marketing and media outreach in today’s marketplace. Overlooking the basics in either grassroots marketing or mass media can really put you behind when you are making your efforts to get ahead.
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My daughter celebrated her third birthday this weekend, and in spite of all efforts to be the relaxed, effortless birthday mom, I’m pretty sure I lost a few marbles.
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If you want to pitch yourself or your company for an editorial calendar opportunity, the best place to start is usually the editor (if it’s a small publication with a small staff – like a trade magazine) or an editorial assistant (if it’s a large publication with 10+ people on its staff).
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In today’s guest post, Suzanne Rielle, co-founder of LoobaLee.com, a resale site for designer kids clothing, highlights how she effectively manages her onshore and offshore virtual team.
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The following is a guest post by Carley Knobloch, founder of Mothercraft: Coaching the Modern Mom.
The mail stacks up in piles. There are months worth of pictures trapped in your digital camera. The bills are scarily close to overdue and the laundry pile is monstrous (with an odor even your digital camera might find offensive). [...]
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